Brand Design | Defined by simplified iconography and graphic clarity for a food-rooted brand. A restrained palette and subtle texture highlight the product’s essence, balancing tradition with a contemporary, purposeful approach.
Brand Extension · Logo · Packaging | MCR Design Studio developed the identity for San Marco, a secondary brand that retains the signature red band as a visual link to its original parent brand, Grande Cheese. The logo honours the founder’s roots while standing confidently on its own.
Brand Identity · Packaging | Design for an imported Italian soft drink introduced to the Canadian market. Inspired by the multifaceted geometry and vibrant spirit of the Venetian Carnival and Arlecchino, the identity embraces colour, rhythm, and movement. A playful yet structured graphic language reflects the flavour lineup, resulting in a bold, joyful brand expression that feels both rooted and modern.
